Checking your message gets through:
If you are communicating to improve perceptions, you need to check how your message is received. Managers are often very bad of this. Remember there is only one reliable source of information on perceptions: the recipients of the messages.
- Talk honesty to staff if you want to get honest answers in return.
- If more than one or two make the same complaint, it may be widespread.
- If you get only positive feedback, it may well not be the whole truth.
GETTING USEFUL FEEDBACK:
How feedback is transmitted, and what happens in response to it, is basic to effective communication. Always act promptly when you get feedback. Also, hold team meetings regularly to check that feedback is well used.