VALUABLE MANUAL: ESSENTIAL MANAGER’S MANUAL BY ROBERT HELLER AND TIM HINDLE.

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COMMUNICATING CLEARLY:

ADVERTISING EFFECTIVELY:

The creative ideas and designs of good advertisments (which can be in any medium) must always to linked to a clear, measurable selling purpose. Ensure that your advertising gives potential customers a good reason to buy your product or services.

POWER TIPS:

  • Make sure your product matches the promise, or advertising will fail.
  • Target your advertising for maximum impact.
  • Be as creative as possible – you can succeed on a small budget.
  • Use panels of customers to test advertisements before release.

COMPANY WEBSITES:

Use your site on the World Wide Web to sell products, advertise and provide information. You may take spots on other people sites, even if you have your own.

 

With respect.

 

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