Communicating for Results;
The challenge to managers today lies in knowing how to exploit different types of media and use them to influence the public most effectively.
CREATING AN IDENTITY:
A corporate identity is what enables an organization to be easily recognized by the public and within industry, and helps to establish its position in the market. If your budget allows, enlist the services of a designer or consultant to create an identity.
- Keep vision and mission statements short and action-oriented.
- Get the opinion of the trusted outsiders before finalizing a new logo.
- Check large corporate web sites to see what others are doing.
The World Wide Web is a major source of corporate information, and often provides product and services news as well. Anybody can develop a site.