VALUABLE MANUAL: ESSENTIAL MANAGER’S MANUAL BY ROBERT HELLER AND TIM HINDLE.

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COMMUNICATING CLEARLY:

Making a visual impact:

Even the most promising proposal or report can suffer from poor layout, graphics, or typography. Similarly, a brilliantly designed document carries greater – perhaps decisive – impact. If practical, use professionals for this kind of work.

POWER TIPS:

  • Add meaningful headlines and captions – people read them first.
  • Use colour images, graphs, and charts in documents when possible.
  • Keep an eye on design work as it progresses so you can head off errors or re-brief early.

POINTS TO REMEMBER:

  • Using many different fonts at the same time can lead to a confusing overall look.
  • Legibility is very important – the type should not be too small.
  • A well-designed document is one that you enjoy looking at, but that also serves its function.

 

With respect.

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