ACQUIRING MORE SKILLS: The best communicators succeed in getting written and verbal messages across to both individuals and larger audiences, with understanding on all sides.
- Lean towards giving too much autonomy rather than too little.
- Avoid over-briefing your staff, so they have a chance to use their initiative.
- If you feel a project as briefed is not working out, do a re-brief fast.
Conveying to people the purpose, means, and extent of a task entrusted to them is a basic exercise in communication. Learn how to brief effectively – whether a client, colleague, or supplier – and you will help a project on the way to success.
SELECTING A BRIEF:
Briefs may be about action to be taken in future, or they may be debriefing reports that explain what has happened and why. Get feedback from the person you are briefing to check you have given enough information.
STRUCTURING A BRIEF:
A written brief be a clear document, setting out exactly what has to done, when and how. If relevant, state the budget allowance, plus the dates of any approval stages.